AAA SPM-Search Platform Marketing ALL the time welcome to World 3.0

The Results are in

Sundgren — Fri, 20 Apr 2007 04:37:04 +0000

Quick recap of my branding and search exercise. I ran on 3 KW’s:

sundgren

dan sundgren

ses new york

The idea was to gauge how much traffic I could generate from SES and watch pre and post panel activity after I spoke on the search and branding panel. Big picture overview:

112 Clicks

444,089 Imps (that’s right adsense kicked this in the ass on delivery)

Total cost: $13.84

After the panel I generated a whopping 12 clicks from my name! Jeepers, pretty small # but a fun little way to eat my own dog food if you will and measure the correclation with offline branding and search.

Ahh, you found me…..

Sundgren — Fri, 06 Apr 2007 16:20:12 +0000

Thanks for visiting me from no doubt a paid adwords or adsense listing that I slapped up last night in preparation for my panel discussion on Search and Branding. Fun experiment I must say, much like the Intel Viiv work I did, I can market myself in a bit of a vacuum. My blog you see has little to no traffic to date as I just started playing with it and my first SES speaking engagement is April 11th. So, in the spirit of eating my own dogfood, I have marketed to you offline at the show (and even prior as I am running on 3 KW’s- SES New York, sundgren and dan sundgren) and can now track how effective my search and branding is going to be. Thanks for being a part of this!

iamtryingtobelieve.com

Sundgren — Wed, 21 Mar 2007 16:58:32 +0000

Cory wrote a great article this morning on Mediapost http://blogs.mediapost.com/spin/?p=1000

and it truly struck a cord with me. Great reminder that we constantly need to open our eyes to alternative methods of reaching audience and not only reaching but engaging and playing with them. So cool, I agree with Cory in that this is n exciting time to be in marketing with all the channels and open doors to create an incredible experience for users that they will enjoy. Think NIN’s hard core fans had a good time with this exercise and bought more product from them????

The $600 Billion Question

Sundgren — Wed, 07 Feb 2007 06:23:52 +0000

Schmidt is public about the market op out there (see title above) and how much he thinks Google can funnel through the platform (lets call it $100B a year in gross revenue), and therein is the distinction. No more “Search Engine” or “those search guys” no, make no bones about it, Goog wants to be one massive platform that every ounce of inefficient (and current metrics driven 100% track-able ROI+ stuff too) media is run through. Call it a Platform, whatever, it’s all semantics, at the end of the day if the CMO can boot up, slug some Starbucks and see how his spot radio lifted brand search queries in the Dallas DMA yesterday, they are a step closer right?

So here’s the comedy, I open Wired, NY Times, you name it and the headline reads ‘Google buys video company YouTube-getting into video” or “Will 2007 be the year Google buys into Mobile” or “Is TV Next for Google”. Umm, yeah no shit, every possible device, place, channel, frequency you name it and Google is considering how to funnel their platform through it. Why do you think they invested in Current? You know, the guys who bring high speed connectivity into your house through your common power plugs? Think that will piss off the cable and Phone guys?

What if Google had 967M searches a day?

Sundgren — Wed, 31 Jan 2007 06:46:17 +0000

That would be a REALLY big number wouldn’t it? Lots of things Backrub does are really big and we have heard a multitude of conspiracy theories about the PLATFORM also known as a search engine these last many years haven’t we? Suffice it to say, the GOOG is on a user experience war path and for good reason. It PAYS THE BILLS. As a marketer if I can impart one crucial element in all that you do in reaching your audience.

Follow suit.

Love

d.j.s.

Mad Max is searching for BioDiesel?

Sundgren — Tue, 30 Jan 2007 07:28:27 +0000

As I sit here I wonder what Hemingway was thinking when he sat in the Sun Valley lodge and pondered his first chapter when writing “For Whom the Bell Tolls”. No matter, here goes. I have been involved in engaging people on the web for a long time now it seems and I feel obligated to begin condensing long winded diatribes into a blog.

I put my yearly yellow pages directory in the recycle bin once again and thought I would thumb through it for kicks. Immediately my eye caught on AAA blah blah blah and I thought, wow, when all else fails name your company “AAA whatever”. At least you will be first listing, what do the stats look like for the AAA guy versus “Zilly’s Barbershop” or Zehner Advertising Agency? So screw it, I named this blog aaasearch, maybe your google reader or yahoo feed tool will top shelf me?

With that, I promise to impart much deeper jack handy thoughts in the coming days primarily surrounded around this online marketing business that has grown over the years. I spent the last few years at a major search engine and schlepped banners for many,many,many (did I say many) years before that and feel that we are STILL the red headed stepchild of advertising. There is much work to be done indeed, the ad world is just turning an eye and if you think the web is overhyped and we are spoiled media brats rolling in money, you need to read Charlene:

“Despite significant changes in consumer behavior, there is a large disparity between the amount of time consumers are spending online and the money marketers are spending trying to reach them online,” Charlene Li, principal analyst at Forrester, said in a statement. “When at-work Internet use is taken into consideration, online consumers spend more than one-third of their time online–roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV.”

Jesus! can you say ExxonMobil and BP are TV? The movement has just barely begun and what a great place to be firmly entrenched. Join me, roll up your sleeves and clena up your brain with a double frapp half caf, skinny Macchiato as we journey into the Hubris known as World 3.0

Screw Web 2.0 what a cop out lame moniker for a new way of moving information. I say, let’s bootstrap World 3.0, leapfrog this web 2 crap and start talking about a level playing field we have on the ends of all 10 fingertips.

Reading Blogs is the panacea of excel monkeys right?

Sundgren — Tue, 30 Jan 2007 07:03:20 +0000

Why are you reading this? Let me help your grey matter, because you are a bright individual and you have an insatiable yearning for deeper knowledge surrounding the Google’s and Yahoo’s and Revenue Science’s and Miva’s and Ask’s and Blinkx’s and what not’s of the world. You are 99% certain you have a handle on what interactive marketing is and the 1% scares you like it scares a 9 year old altar boy hanging out in the vestibule alone with Father McIrishname.

that’s why… so strap on your big boy boots and let’s get to work…..