Quick recap of my branding and search exercise. I ran on 3 KW’s:
sundgren
dan sundgren
ses new york
The idea was to gauge how much traffic I could generate from SES and watch pre and post panel activity after I spoke on the search and branding panel. Big picture overview:
112 Clicks
444,089 Imps (that’s right adsense kicked this in the ass on delivery)
Total cost: $13.84
After the panel I generated a whopping 12 clicks from my name! Jeepers, pretty small # but a fun little way to eat my own dog food if you will and measure the correclation with offline branding and search.
June 19, 2007 at 2:32 pm |
Interesting exercise. So I understand, you went and spoke somewhere and bid on a few keywords to see how many people looked you up afterwards?