Cory wrote a great article this morning on Mediapost http://blogs.mediapost.com/spin/?p=1000
and it truly struck a cord with me. Great reminder that we constantly need to open our eyes to alternative methods of reaching audience and not only reaching but engaging and playing with them. So cool, I agree with Cory in that this is n exciting time to be in marketing with all the channels and open doors to create an incredible experience for users that they will enjoy. Think NIN’s hard core fans had a good time with this exercise and bought more product from them????
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June 19, 2007 at 2:35 pm |
There are a few companies that do a great job of viral marketing – Microsoft, ironically being one of them. This reminds me of some of the campaigns they have done for the Xbox 360.
May 6, 2009 at 1:19 am |
Viral is effective because it’s considered a word to mouth form a friend or acquaintance reliable recommendation and not seams to be a sale made by the product/service owner.
That boost the effectivness of the campaign in 100′s percents more and get’s much more exposure.