Schmidt is public about the market op out there (see title above) and how much he thinks Google can funnel through the platform (lets call it $100B a year in gross revenue), and therein is the distinction. No more “Search Engine” or “those search guys” no, make no bones about it, Goog wants to be one massive platform that every ounce of inefficient (and current metrics driven 100% track-able ROI+ stuff too) media is run through. Call it a Platform, whatever, it’s all semantics, at the end of the day if the CMO can boot up, slug some Starbucks and see how his spot radio lifted brand search queries in the Dallas DMA yesterday, they are a step closer right?
So here’s the comedy, I open Wired, NY Times, you name it and the headline reads ‘Google buys video company YouTube-getting into video” or “Will 2007 be the year Google buys into Mobile” or “Is TV Next for Google”. Umm, yeah no shit, every possible device, place, channel, frequency you name it and Google is considering how to funnel their platform through it. Why do you think they invested in Current? You know, the guys who bring high speed connectivity into your house through your common power plugs? Think that will piss off the cable and Phone guys?
June 19, 2007 at 2:38 pm |
Google needs to re-dedicate themselves to a semblance of respectable customer service. Right now it is extremely lacking, to say the least. It’s been about 6 months since I have even heard from a Google rep and we are spending almost 400k a month with them. Results have gone down the toilet and for the first time, we might be considering pulling the plug.