As I sit here I wonder what Hemingway was thinking when he sat in the Sun Valley lodge and pondered his first chapter when writing “For Whom the Bell Tolls”. No matter, here goes. I have been involved in engaging people on the web for a long time now it seems and I feel obligated to begin condensing long winded diatribes into a blog.
I put my yearly yellow pages directory in the recycle bin once again and thought I would thumb through it for kicks. Immediately my eye caught on AAA blah blah blah and I thought, wow, when all else fails name your company “AAA whatever”. At least you will be first listing, what do the stats look like for the AAA guy versus “Zilly’s Barbershop” or Zehner Advertising Agency? So screw it, I named this blog aaasearch, maybe your google reader or yahoo feed tool will top shelf me?
With that, I promise to impart much deeper jack handy thoughts in the coming days primarily surrounded around this online marketing business that has grown over the years. I spent the last few years at a major search engine and schlepped banners for many,many,many (did I say many) years before that and feel that we are STILL the red headed stepchild of advertising. There is much work to be done indeed, the ad world is just turning an eye and if you think the web is overhyped and we are spoiled media brats rolling in money, you need to read Charlene:
“Despite significant changes in consumer behavior, there is a large disparity between the amount of time consumers are spending online and the money marketers are spending trying to reach them online,” Charlene Li, principal analyst at Forrester, said in a statement. “When at-work Internet use is taken into consideration, online consumers spend more than one-third of their time online–roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV.”
Jesus! can you say ExxonMobil and BP are TV? The movement has just barely begun and what a great place to be firmly entrenched. Join me, roll up your sleeves and clena up your brain with a double frapp half caf, skinny Macchiato as we journey into the Hubris known as World 3.0
Screw Web 2.0 what a cop out lame moniker for a new way of moving information. I say, let’s bootstrap World 3.0, leapfrog this web 2 crap and start talking about a level playing field we have on the ends of all 10 fingertips.
